Stolf’s Blog 12/19/2011

B*A*K*E*R*S  D*O*Z*E*N

(1) Coming down the Yuletide home stretch, the Department Store Santa
in all of us has a sore lap, but a happy heart…and that’s what counts…

(2) Altho the first aluminum Xmas tree is said to have been made in 1955
by Modern Coating Inc. of Chicago…the Evergleam, out of Manitowoc, Wisc.,
was the most popular brand, selling over a million between 1960 and 1970…

(3) …not for nothing, but they retailed for $25, wholesaled for $11.25…ho ho ho!

(4) Xmas brings out the Santa in all of us…Cool Daddy’s wife is growing a beard…

(5) Always sucking up to Santa…Rudolph the Brown-Nosed Reindeer…

(6) The real White Christmas comes later…it’s the color you turn when
you see all the bills…maybe you can get an advance on your bankruptcy…

(7) Here’s a pretty exhaustive list of ballplayers born on Christmas
not much, apart from Rickey Henderson, Manny Trillo, and Nellie Fox…

(8) …altho Pud Galvin is in the Hall of Fame, but he
played in the late 1800s, so it doesn’t count, nez pah?…

(9) When Santa applies the naughty/nice litmus test…
why do I always seem to come up a false positive?…

(10) The perennial Christmas conundrum…how do you
throw out a Christmas card from your garbage man?…

(11) That one person who always picks out the
perfect present…they’ve got the gift for gifting!…

(12) Remember to put out the fire in the fireplace before
Santa comes…unless you really want to see cheeks all aglow…

(13) You Might Be a Groovy Geezer If…you
remember when your birthday suit used to fit…

POUTINE-ON-A-STICK

Notes from the Grouchy Old Copywriter’s Notebook…Having been involved in advertising for close to 40 years, I can confirm what you may have suspected: words like delicious, creamy, rich, perfect, and great don’t mean anything…they are just used as “filler” because you have to put something in there. We all know it…some of us are even a little embarrassed by it…but we do it and don’t think about it, because it’s the way things work. True, you can write advertising copy that actually does mean something, but it’s more work than it might seem, and usually not thought to be worth the effort. What I really don’t like is the use of “decadent” in a positive sense…trust me, they don’t really mean decadent decadent…decadence is not a nice thing, I don’t care who you are. But then “mad” used to mean insane, a “kid” was a baby goat, so there you go…

I also think “dipped” is a bit of a stretch, since only the “base” or bottom of these Peeps is coated with chocolate…but that’s the “everything should be made to sound better than it is” school of thought, and nobody really takes it seriously…except for the odd but earnest nudnik who returns them to the store saying “Mine are only partially dipped!” But do these add another color to the Peeps spectrum? Dunno…looks like the same color, tho a different flavor, as the dipped Peeps that were out at Easter…check my PEEPSapalooza report from 4/23 for the complete peep poop…

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